About

With a focus on innovative construction, intricate details, and embracing imperfection and asymmetry, Jade Cropper seeks to challenge norms, reinvent, and inspire versatile, multifunctional garments as a means of self-expression.

With a focus on innovative construction, intricate details, and embracing imperfection and asymmetry, Jade Cropper seeks to challenge norms, reinvent, and inspire versatile, multifunctional garments as a means of self-expression.

Influenced by her grandmother's eccentric, unapologetic independence and her grandfather's artistic flair, the brand's identity is deeply rooted in their legacies. Through a creative process that blends deadstock and sustainable materials with innovative construction techniques, each garment becomes a timeless, one-of-a-kind piece. Through her designs, Jade aims to empower, instill confidence, and celebrate individuality.