FALL/WINTER 2025

"The world is moving. Consumers are changing. Then they are changing again" Embracing the beauty of the unpolished, the imperfect, and the spontaneous. The Fall/Winter 25 collection is built on reimagining classic wardrobe staples with the signature 'Jade Cropper twist.' It is an honest representation of life as it is-fluid, evolving, and unapologetically real. "What is beautiful is imperfect, what is magical is asymmetrical, and what is timeless is flawed." It is a study of a complete wardrobe with a focus on comfort. Every piece is created to transcend seasons, blend seamlessly with garments from past collections and adapt to new contexts, made from carefully chosen fabrics for longevity and adaptability. Beginning with eveningwear transitioning to more classic staples like the 'curved suit trousers' and the 'asymmetric shirt'. Followed by the classic football jersey reinvent to comfortable dresses suited for both day and night. Together with casual everyday wear outfits like twisted t-shirts, hoodie and tracksuits; demonstrating the large spectrum of Jades aesthetic vision. Jade Cropper hero creativity and versatility in style, the ability to use the clothing as lego bricks to build yourself into something new, again and again.